Pay Per Click Advertising (PPC)

What Will You Learn?

• Monitoring campaign performance by using data provided by the platform to monitor the performance of your ads, such as click-through rate (CTR), cost per click (CPC), and conversion rate.
• Optimizing ad groups by making sure they are organized and that ads are relevant to the keywords, which will help to improve ad relevance and quality score, leading to a lower CPC and higher ad placement.
• Using negative keywords to exclude irrelevant search terms that may be triggering ads.
• Using ad extensions to add more details to ads, such as location, phone numbers, and more, will help to improve ad relevance and increase ad's visibility.
• Testing different ad copy and headlines to find the best-performing ad.
• Testing different landing pages to find the best-performing page.
• Using remarketing to target users who have already visited the website.
• Optimizing bids to improve ad placement and increase click-through rate.
• Analyzing data and making adjustments as needed to improve performance and return on investment.
• Continuously monitoring and refining campaigns to achieve maximum ROI.