Pay Per Click Advertising (PPC)

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About Course

Understanding how PPC advertising works and its benefits

What Will You Learn?

  • Monitoring campaign performance by using data provided by the platform to monitor the performance of your ads, such as click-through rate (CTR), cost per click (CPC), and conversion rate.
  • Optimizing ad groups by making sure they are organized and that ads are relevant to the keywords, which will help to improve ad relevance and quality score, leading to a lower CPC and higher ad placement.
  • Using negative keywords to exclude irrelevant search terms that may be triggering ads.
  • Using ad extensions to add more details to ads, such as location, phone numbers, and more, will help to improve ad relevance and increase ad's visibility.
  • Testing different ad copy and headlines to find the best-performing ad.
  • Testing different landing pages to find the best-performing page.
  • Using remarketing to target users who have already visited the website.
  • Optimizing bids to improve ad placement and increase click-through rate.
  • Analyzing data and making adjustments as needed to improve performance and return on investment.
  • Continuously monitoring and refining campaigns to achieve maximum ROI.

Course Content

Understanding how PPC advertising works and its benefits
PPC advertising is a type of online advertising where advertisers pay each time a user clicks on one of their ads. The most popular PPC advertising platform is Google Ads, which allows businesses to create and run ads on Google's search engine results pages (SERPs) and on the Google Display Network.

  • benefits of PPC
  • Setting up and managing PPC campaigns on platforms such as Google Ad
  • PPC How to use google Ads
  • Google Ads display network
  • Google Ads set up continued
  • Optimizing PPC campaigns for maximum ROI

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